TopMart is a generic brand name used by NicePak, a private label company that sells, among other things, baby wipes to a variety of chain stores. This universal packaking design was created to be used by sales representatives on meetings with current and potential clients.
The goal was to create an eye catching POP display for Benadryl. The display was going to be featured at selected pharmacies and grocery stores during the month of October.
This piece is part of a series of packaging sleeves created for Pfizer to increase the sales of Lubriderm while introducing the new Schick Silk Effects razor, especially designed for women.